Our Verdict: The Best ISA Platform for Each Investor Type
Cheapest overall (ETFs only): InvestEngine — genuinely £0 platform fee, £0 dealing on 700+ ETFs. The catch: ETFs only, no shares, no funds, no LISA. Any uninvested cash earns nothing — InvestEngine retains the interest to fund the free service. Full review.
Best free all-rounder: Freetrade — the Basic plan includes a free ISA, free SIPP, and commission-free dealing on 6,500+ stocks, ETFs, and investment trusts. FX costs 0.99% on non-GBP trades on the Basic plan. Now includes mutual funds and gilts. Full review.
Best for DIY stock pickers: AJ Bell — 0.25% platform fee, capped at £3.50/month for shares and ETFs (£42/year). Fund dealing from £1.50, shares from £5. Which? Recommended Provider eight years running (2019–2026). At the cap, a £100,000 share portfolio costs just £42/year. Full review.
Best for large portfolios (£30k+): Interactive investor — flat £5.99/month on the Core plan (up to £100,000 portfolio). At £100,000, that is £72/year versus £150 at Hargreaves Lansdown on shares or £350 on funds. One fee covers ISA, SIPP, and GIA together. FX at a flat 0.75%. Above £100,000, the Plus plan at £14.99/month includes family accounts and lower fund dealing at £1.49. Full review.
Best for beginners who want simplicity: Vanguard — 0.15% fee capped at £375/year, but with a £4/month minimum (£48/year). Below £32,000, that minimum means you pay more than 0.15%. Above £32,000, it remains among the cheapest. LifeStrategy funds require exactly one decision. 85 Vanguard funds only — but most passive investors need nothing else. Full review.
Best for premium service: Hargreaves Lansdown — platform fee of 0.35%, with share/ETF holdings capped at £12.50/month (£150/year). Fund dealing at £1.95, share dealing at £6.95 online. Regular monthly investing by Direct Debit remains free. The best app, research tools, and customer service in the UK — over 2 million clients. Full review.
Best for first-time buyers (LISA): Moneybox — the leading Lifetime ISA provider with the 25% government bonus. Only four platforms offer a LISA: HL, AJ Bell, Nutmeg, and Moneybox. Full review.
Our overall pick for most investors: AJ Bell. The 0.25% fee with a £3.50/month cap makes it competitive at every portfolio size for share and ETF investors. It offers the widest account range (ISA, LISA, SIPP, Junior ISA), covers 24 international markets, and fund dealing is just £1.50. For pure ETF investors, InvestEngine at £0 is unbeatable — but AJ Bell is the best all-rounder.