Fidelity Personal Investing

Fidelity's fee structure is percentage-based with a twist at the low end:

Service fee (platform charge):

• Under £25,000 with regular savings plan (RSP): 0.35%
• Under £25,000 without RSP: £7.50/month flat (£90/year)
• £25,000 to £249,999: 0.35%
• £250,000 to £999,999: 0.20%
• £1 million+: 0.20% on first £1m, then free — max £2,000/year across all accounts

Share dealing fees:

• Funds: free (buy, sell, and switch)
• Shares online: £7.50 per trade
• Regular savings plan share deals: £1.50
• Shares by phone: £30

What you don't pay for: exit fees, fund dealing, switching between funds, account closure, Junior ISA/SIPP service fees, service fees on exchange-traded investments in a General Account.

The service fee applies to your total investment value across all accounts — not per account. So ISA + SIPP + Investment Account balances are combined when calculating your fee tier.

Fidelity's investment range is one of its strongest assets:

• Funds: Thousands from hundreds of providers — Fundsmith, Lindsell Train, Baillie Gifford, Vanguard, and more. Fidelity negotiates discounted OCFs on hundreds of these.
• Shares: UK shares via the London Stock Exchange, plus international shares across multiple markets.
• ETFs and investment trusts: Full range available.
• Bonds: Government gilts and corporate bonds.

Three research tools help you narrow the choice:

Select 50: Fidelity's analysts pick their 50 favourite funds across asset classes. Updated regularly, it's a curated starting point for investors who don't want to sift through thousands of options.

Navigator: Answer a few questions about your preferences and get tailored fund suggestions. More sophisticated than most platform recommendation tools.

Ready-made ISA: A newer product — a pre-built stocks and shares ISA for investors who want Fidelity's expertise without choosing individual funds.

The free fund dealing is the key differentiator here. On a platform like interactive investor, even the cheapest fund trade costs £1.49 (Plus plan). If you're regularly rebalancing a multi-fund portfolio, Fidelity's zero dealing charge saves real money.

Fidelity charges no service fee on Junior ISAs and Junior SIPPs. Zero platform fee. You only pay the underlying fund charges.

This makes Fidelity the standout choice for children's investments. A Junior ISA with £9,000 (the full 2025/26 allowance) in a Vanguard FTSE Global All Cap fund would cost roughly £21/year in fund charges — and nothing to Fidelity.

Compare that to:

• Hargreaves Lansdown: 0.45% = £40.50/year on £9,000
• AJ Bell: 0.25% = £22.50/year on £9,000
• interactive investor: Junior ISA only on Plus plan (£14.99/month parent subscription required)

If you have children and want to invest their Junior ISA allowance, Fidelity is the obvious answer. Over 18 years of compound growth, the fee savings on a Junior ISA compared to HL could easily exceed £1,000.

Fidelity's Self-Invested Personal Pension has been a Which? Recommended Provider for five consecutive years. The fee structure is the same as for ISAs — 0.35% dropping to 0.20% above £250,000, with free fund dealing.

For pension drawdown, Fidelity offers flexible access with no additional charges. No annual drawdown admin fee, no charge for arranging death benefits, no transfer-out fees. This is notable — some platforms charge hundreds of pounds a year for drawdown administration.

The Retirement Builder tool helps you find funds suited to your retirement timeline. It's not financial advice, but it provides a structured way to think about de-risking as you approach pension age.

One limitation: pension contributions under £25,000 without a regular savings plan trigger the £7.50/month flat fee. If you're making a one-off pension transfer and then leaving it, check whether your balance will sit below £25,000 — if so, the flat fee could eat into returns.

For a broader view of pension options or tax-efficient investing, see our hub pages.

The sub-£25,000 trap. Without a regular savings plan, balances under £25,000 pay £90/year flat. On a £10,000 portfolio, that's 0.9% — nearly triple the headline 0.35% rate. Setting up even a £25/month RSP avoids this, dropping the fee to 0.35%. It's an easy fix but an odd penalty for lump-sum-only investors.

Share dealing isn't cheap. £7.50 per online share trade is middling — cheaper than HL's £11.95 but more than ii's £3.99 or Trading 212's zero. If you trade shares frequently, Fidelity is the wrong platform.

No Lifetime ISA. Like most traditional platforms, Fidelity doesn't offer a LISA. If you're a first-time buyer wanting the 25% government bonus, you'll need a separate provider.

Percentage fee scales badly. At 0.35%, a £200,000 portfolio costs £700/year in platform fees. ii would charge £180. The 0.20% rate only kicks in at £250,000. Between £100,000 and £250,000, Fidelity is noticeably more expensive than flat-fee platforms.

FX charges. International share trades incur foreign exchange fees starting at 0.75% on the first £10,000, dropping to 0.25% above £20,000. These are in line with competitors but worth noting if you trade US or European shares regularly.

Three platforms compete for the mainstream UK investor:

Fidelity: 0.35% fee (0.20% above £250k). Free fund dealing. 5,000+ investments. Share dealing £7.50. Free Junior accounts. FCA number 122169.

Vanguard: £4/month or 0.15% capped at £375. Vanguard funds only (~85). No share dealing. Cheapest for passive investors.

AJ Bell: 0.25% (capped at £3.50/month for shares). Fund dealing £1.50. Shares £5. Wider range than Vanguard, cheaper than Fidelity.

For a £75,000 fund-only portfolio:

• Vanguard: £113/year platform fee
• AJ Bell: £188/year + dealing fees
• Fidelity: £263/year, no dealing fees
• Hargreaves Lansdown: £338/year + £11.95 per trade

Fidelity's edge is the combination: wide fund choice, free fund dealing, expert research tools, and free Junior accounts. If you only want index funds, Vanguard is cheaper. If you want flat fees, ii wins above £50,000. Fidelity occupies the middle ground for investors who value choice and convenience without the premium price tag of HL.

Fidelity's fee is protected by the FSCS up to £85,000 per person, and it's authorised by the Financial Conduct Authority.

For more on choosing between ISA types or building an investment strategy, our hub pages break down the key decisions.

This article is for informational purposes only and does not constitute financial advice. You should seek independent financial advice before making any investment decisions.