Easy Access Cash ISAs: Headline Rate vs Reality
Every comparison site ranks easy access cash ISAs by headline rate. Here's what that ranking looks like — and what it hides.
The chart tells the story. Trading 212 tops every league table at 4.68%, but strip away the 1.08% bonus and the underlying rate is 3.60% — below the 3.75% BoE base rate. Plum at 4.66% is worse: its underlying rate of 2.54% is catastrophic.
Moneybox deserves attention. Its headline rate of 4.51% includes a smaller bonus component, but the underlying rate of around 3.70% is competitive. More importantly, it accepts transfers from existing ISAs — a critical feature if you're consolidating old pots paying 1-2%.
Virgin Money at 4.15% and Bank of Ireland UK at 4.06% pay exactly what they advertise. No bonus, no time bomb. For savers who won't remember to switch providers in 12 months, these are the rational choices.
One caveat on Virgin Money: it limits withdrawals to two per year. If you need regular access, Bank of Ireland UK's unlimited withdrawals at 4.06% make it the better bet despite the lower rate.