The Fee Structure
AJ Bell's charging model is straightforward, which is more than you can say for most platforms. The headline figure: 0.25% per year on everything you hold, capped at £3.50 per month per account (that's £42 per year maximum). This cap is the key feature that separates AJ Bell from more expensive platforms like Hargreaves Lansdown, where the 0.45% charge on funds has no meaningful cap until you hit £250,000.
Here's what the dealing fees look like:
- Regular investing: £1.50 per deal — this is the cheapest way to buy
- Online share dealing: £5.00 per trade (drops to £3.50 if you made 10+ deals the previous month)
- Fund dealing: £1.50 per deal
- Foreign exchange: capped at 0.75%
The £42 annual cap means AJ Bell gets progressively cheaper as your portfolio grows. On a £50,000 portfolio, you'd pay just 0.084% in platform fees. On £100,000, it's 0.042%. That's comfortably below Vanguard's 0.15% (though Vanguard caps at £375 for portfolios above £250,000).
That chart tells the story. For anyone with more than about £17,000 invested, AJ Bell's cap kicks in and the platform becomes extremely cheap relative to percentage-based competitors.