The £20,000 deadline — and why it actually matters
The ISA allowance for 2025/26 is £20,000. That hasn't changed in years — frozen since 2017, in fact — which means inflation has quietly eroded its real value. In 2017 terms, £20,000 bought you significantly more purchasing power than it does today.
But here's the thing: £20,000 of tax-free growth is still £20,000 of tax-free growth. A higher-rate taxpayer sheltering investment returns inside an ISA wrapper saves 40% on dividends and capital gains that would otherwise be taxable. For a basic-rate taxpayer earning above the £1,000 Personal Savings Allowance, cash ISA interest becomes genuinely tax-free.
The critical point: ISA allowances don't roll over. If you put £5,000 into an ISA this tax year, you lose the other £15,000 permanently. There's no carry-forward mechanism like pensions offer. Use it or lose it — the most overused phrase in personal finance, and yet people still leave billions on the table every year.