Trading 212 — Best for beginners and small portfolios
Zero platform fee. Zero dealing commission. Fractional shares from £1. Which? ranked it #1 of 23 providers with an 83% customer score. The catch? Limited fund range compared to full-service platforms — you're mostly buying individual shares and ETFs, not the full universe of UK unit trusts. For a beginner investing £100/month into a global ETF, this is the cheapest option by far. See our Trading 212 review for the full picture.
InvestEngine — Best for ETF investors
Also zero platform fee for DIY investing. Specialises in ETFs with commission-free trading. Which? gave it a 76% score and named it a Great Value Provider. The managed portfolio option charges 0.25%, but the DIY route costs nothing. If your strategy is "buy a handful of ETFs and hold them for 20 years," InvestEngine is hard to beat. See our InvestEngine review for the full breakdown.
Vanguard Investor — Best for passive fund purists
Charges 0.15% annually, capped at £375 per year. Access limited to Vanguard's own fund range — about 90 funds, all passive, all low-cost. The LifeStrategy and Target Retirement funds are genuinely excellent one-fund solutions. If you want simplicity and don't need to pick individual stocks, Vanguard remains the gold standard. Read our Vanguard review for more detail.
AJ Bell — Best all-rounder
Charges 0.25% on funds (capped at £42/year for shares and ETFs). The broadest investment range of any provider on this list — shares, funds, ETFs, investment trusts, bonds, gilts. Which? scored it 77% (#2 of 23). The AJ Bell Dodl sub-brand offers a stripped-down version at 0.15%. For a mid-sized portfolio that needs flexibility, AJ Bell hits the sweet spot. Our AJ Bell review covers the fee structure in detail.
Interactive Investor — Best for large portfolios
Flat subscription: £11.99/month (Investor plan) includes one free trade per month. On a £100,000+ portfolio, this flat fee works out cheaper than percentage-based platforms — 0.14% versus AJ Bell's 0.25%. The breakeven point is around £57,000. Below that, ii is expensive. Above it, the flat fee becomes a bargain. See our Interactive Investor review.
Hargreaves Lansdown — The premium choice
The UK's biggest platform, recently dropped from 0.45% to 0.35% (from 1 March 2026) and introduced a £1.95 fund dealing fee. Still the most expensive mainstream option, but offers the widest fund range, excellent research, and a mobile app that actually works well. Our Hargreaves Lansdown review explains whether the premium is justified.