The Only Savings Product With 100% Government Backing
Every discussion about Premium Bonds should start here, because this is the fact that rate-chasers consistently ignore: Premium Bonds are backed 100% by HM Treasury. Not by a bank. Not by a building society. By the government itself.
The Financial Services Compensation Scheme (FSCS) protects cash ISAs and savings accounts up to £85,000 per person, per authorised institution. That's fine if you've got £40,000 in savings. It's a genuine problem if you've got £150,000 — which isn't unusual for someone who's sold a property, received an inheritance, or accumulated decades of careful saving.
With Premium Bonds, you can hold up to £50,000 with absolute certainty that every penny is government-guaranteed. No limits, no caveats, no worrying about whether your bank is actually authorised by the FCA or whether two "different" banks share the same banking licence (they often do — Lloyds, Halifax, and Scottish Widows are all one institution for FSCS purposes).
For the risk-averse saver — and I count myself among them — this isn't a minor technical detail. It's the entire point. When you're saving money you cannot afford to lose, the guarantee matters more than the rate.