The real return is positive — and that changes everything
For most of the 2010s, cash was a losing trade. Base rate sat at 0.1-0.5%, inflation ran at 2-3%, and savers watched their purchasing power erode every month. That era is over.
The ONS CPIH measure shows annual inflation at 3.9% for 2025. The best easy-access savings accounts pay 4.55%. That's a positive real return of roughly 0.65% — modest, but guaranteed. In a Cash ISA paying 4.68%, every penny of that return is tax-free.
Compare that to the FTSE 100's total return over the past five years. After dividends, the index has delivered roughly 5-6% annualised — but with drawdowns of 10-20% along the way. An investor who needed their money in March 2020 or October 2022 didn't get 6%. They got whatever the market felt like giving them that week.
The investment industry benchmarks against long-term averages. But you don't live in the long-term average — you live in specific years, and some of those years are brutal.