The compound cost of "playing it safe"
Put £20,000 into a cash ISA at 4.68% and leave it for 20 years, assuming rates gradually fall to 3% as the BoE cutting cycle continues. You'd end up with roughly £40,000.
Put the same £20,000 into a global equity tracker averaging 7% nominal returns — below the FTSE 100's long-run average of 7-8% including dividends — and you'd have £77,400 after 20 years. That's £37,400 more than the cash saver. Both tax-free inside an ISA.
Now multiply that by annual ISA contributions of £20,000. A cautious saver maxing their cash ISA every year for 20 years would accumulate roughly £560,000. An equity investor doing the same? Over £870,000. The "safe" choice costs £310,000.
That's not a rounding error. That's a house deposit, a decade of retirement income, or a child's university fund — surrendered for the comfort of a guaranteed rate.