The 25% bonus is the best guaranteed return in UK finance
The [Lifetime ISA](https://www.gov.uk/lifetime-isa) pays a 25% government bonus on contributions up to £4,000 per year. Put in £4,000, get £5,000. That's a guaranteed, risk-free 25% return — no investment risk, no market dependency, no conditions beyond being aged 18-39 and a first-time buyer.
Compare that to the alternatives. A cash ISA at today's rates pays around 4-4.5%. A stocks and shares ISA might deliver 7-8% over the long term — with significant volatility year to year. The Bank of England base rate sits at 3.75%, and savings rates are already falling from their 2024 peak.
No other savings product in the UK offers a guaranteed 25% uplift. The pension tax relief comparison is misleading because a basic-rate taxpayer gets 20% relief — less than the LISA bonus — and they can't access it for decades.